UK community choir gets star boost…from Madonna trends and industry dynamics

The Queen of Pop shares a cover of her chart-topping song ‘Music’ performed by Northants Sings Out (NSO) to her 20 million Instagram followers

- TV personality Chloe Madeley and actress Maggie Wheeler (Janice from Friends), have also offered support for NSO via social media

- The clip by NSO, which has an impressive 700 singers and celebrates its 10th anniversary in 2024, has been watched by 600,000 people online to date

- The boost from the world’s best-selling female artist follows hot on the heels of NSO’s Britain's Got Talent debut which earned four ‘yes’ votes from judges

Northants Sing Out (NSO), a cross-genre community choir that wowed millions of viewers and all four judges on Britain’s Got Talent recently, is toasting success after receiving an Instagram endorsement from The Queen of Pop.

A video by the Northampton-based vocal ensemble performing Madonna’s 2000 smash hit song ‘Music’ was shared to the world’s best-selling female artist’s Instagram story, giving the 700-strong group from all walks of life a huge boost of confidence.

To date the clip has garnered over 600,000 views online, and the Madonna co-sign has led to 25,000 likes and thousands of new followers for NSO.


● Download a clip of NSO performing ‘Music’ by Madonna for media use here
● Watch NSO perform ‘Music’ by Madonna on Instagram here

The choir is still flying high following their extraordinary April 2024 debut on ITV’s Britain’s Got Talent show.

A rapturous performance of the traditional 1876 hymn ‘All Is Well’ seamlessly transitioning into a high energy cover of ‘90s Robyn dance classic ‘Show Me Love’ resulted in the Northants singers receiving a standing ovation from the audience - and four straight ‘Yes’ votes from judges.

The April BGT episode featuring NSO was watched live on ITV by five million viewers, with another 280,000 views on YouTube, and has led to NSO being inundated with performance and contract opportunities.

The choir is led by founder-conductor Gareth Fuller, credited for directing the choir at Liam Gallagher’s sell-out Knebworth shows attended by over 160,000 fans, and key tour dates across the UK.

Fuller said: “To receive an endorsement by an artist as phenomenal - both live and on record - as Madonna is just unreal. We are just absolutely over the moon and hope that through Madonna’s support of our voices and music, we can reach more people and find joy through the power of singing together.

“Words cannot express how grateful, overwhelmed, and humbled we are by the amazing feedback from the public and industry. The outpouring of love has been mind-blowing.

The choir director added: “We embarked on Britain's Got Talent solely to impact people, to showcase community voices and give real people from real backgrounds opportunities.

“Many of our members never thought singing would create confidence, friendship and a renewed belief that they can do anything they put their mind to.

“Our fans have made some very wholesome, kind, and down-to-earth people super happy.”

NSO has performed at Silverstone Festival, sold out shows across all Northamptonshire Theatres including the prestigious Royal & Derngate, and produced a full virtual show which drew in global viewers online.

Northants Sings Out is made up of voices from across Northamptonshire. Over time, this has
included work-based choirs from some of the UK’s most prominent companies including Unilever, Barclays, Carlsberg and Volkswagen.

This year, the Choir celebrate 10 years as Northants Sings Out.

The 25 to 65-year-old group of singers from Northamptonshire originate from a variety of backgrounds and are dedicated to creating a sound that demonstrates the community they share through their warm energy and enthusiastic performance.

Despite none of its singers coming from a professional vocal performance background, Northants Sings Out proudly proves that community voices can do extraordinary things, one show-stopping performance at a time.

2024 will see NSO mark their 10th anniversary, with a summer run of shows to be announced including A Perfect Day festival in Northamptonshire on Sunday 16 June, and a ‘Homecoming’ Anniversary Show in November.
hom would never dream it was possible for them to be part of such high profile show formats.